Educate Your Customers

Educate Your Customers

About Educate Your Customers

Educating your customers can be the single most important service you provide. It doesn’t matter whether you are an installer, distributor, manufacturer, architect or designer – educating your customers will help avoid false expectations that can lead to unhappy customers and costly problems. So remember to give your customers choices!

Spelling out the pros and cons of a product or service will help customers to understand what they will be getting and what they will not be getting. This process lends credibility to you as a consultant and will give your customer confidence in you as their advisor. It will make them want to make their purchase from you, even if your price is higher.

What happens when you educate your customers? They will often buy the better quality and higher priced materials and installation systems. They will be more likely to buy the floor warming system, the waterproof or crack isolation membrane, or the sound control system if you, their consultant, show them the features and benefits of those products. Better products and systems equal more sales and less chance of costly problems!

In fact, if you don’t take the time to educate your customers about their options, you are doing them a disservice. If they find out after-the-fact that they could have had a floor warming system or protection against cracking, water intrusion or sound, they will wonder why they were not given the choice. Needless to say, that’s not good for your reputation or for your company’s reputation.

About the Tilewise Cartoons

TileWise cartoons were developed under Donato Pompo's leadership for Club '84 (Ceramic Tile Action Group).  Club '84 was a non-profit organization of accomplished individuals from all segments of the ceramic tile industry.  The group's mission was to develop and distribute educational aids to educate, train and bring quality awareness to the distributors, specifiers, installers, and consumers of Ceramic Tile.

The TileWise cartoons were created to communicate issuses and concerns in the business of using ceramic tile for all segments of the industry.  The objective was to educate to promote the quality use of ceramic tile.  In each cartoon the screen exaggerates what you shouldn't do or emphasizes an issue or concern, then George the Bucket (named after CTI founder George Lavenberg) says what is correct.  The cartoons ran for twelve years in each issue of the Tile Industry News, a major industry publication, published by the Ceramic Tile Institute until 1999 when it ceased.

Use these cartoons to educate your customers and employees to help avoid potential problems, and to promote a positive image of your company through newsletters, posters or mailings.

We hope you can put these cartoons to good use to help your industry and your business, and we know you will certainly benefit from them if you do.  Good Luck!

The TileWise Cartoons will be displayed and available for your use. Restricted to limited single use. Randy’s cherished wife, Suzanne, is working hard to care for their precious sons, Rudie and Remie. Randy’s sudden illness left them with limited resources. If you can benefit from the use of the TileWise Cartoons, and if you can afford it, a donation to Randy's family would be very much appreciated. Please see form below to pledge whatever amount you would like to donate.

Right click the cartoon of your choice (Restricted to limited single use) and do a "Save Picture As..." to your hardrive.

(over 50 TileWise cartoons for your pleasure, and to use to educate your customers and employees)

Please take the time to learn about Randy.

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