Marketing Research and Outsourcing Marketing Functions
for the Ceramic Tile and Stone Industry
Industry Research Reports
Comprehensive Industry Reports for the USA Markets are available that will give you all the details of the Stone Industry, the Ceramic Tile Industry, and the Floor Covering Industry as a whole. The industry report provides forecasts and trends and lists major importers and their foreign suppliers.
Understanding Your Needs (Surveys)
CTaSC can help you understand your client and market needs better by developing online surveys to reach your target audiences and markets.
Evaluating your Products and Product Mix to Introduce your Products to the USA markets (Positioning)
CTaSC evaluates and tests products as well as researches product type demand for importers or domestic and foreign manufacturers of ceramic tile, stone or related products. CTaSC will then help your business position products in the market by designing an effective marketing and sales plan.
CTaSC will test products and evaluate their suitability so you can correctly recommend usage and minimize job failures. Strengths and weaknesses will be noted and Installation Specifications and Recommendations can be written for the products.
Customized Marketing Outsourcing
Outsource the marketing functions to CTaSC that you don’t have time for internally, but can’t afford to miss the opportunity to work smarter. CTaSC handles promotions, advertising, planning, and internet strategy development.
CTaSC will customize your market research plan or marketing functions to suit your needs, so you can make better decisions and implement plans and promotions in a timely manner in order to get the return on your investment sooner rather than later.
CTaSC helps collect information, create a plan, implement and perpetuate the plan, measure performance, and make adjustments as needed during and after the promotion.
Donato Pompo is a member of the Floor Covering Institute. The institute was founded in 2007 with the vision to create an independent resource for the industry that would help companies and people improve their businesses, create new partnerships and business solutions, and find new markets and channels for their products
The institute has several industry experts with a variety of backgrounds and experiences expanding the options and resources available to our clients.
- Mergers and Acquisitions
- International Business
- Market Development
- Product Sourcing
- Social Marketing
- Brand Management
- Claims and Complaint Prevention
- Retail (Including Luxury Markets)
- Troubleshooting and Best Practices Across Many Disciplines
The Floor Covering Institute’s perspective is global. Economic changes, fluctuations in currencies, cost and availability of raw materials, political and cultural changes, environmental policies, technology and innovation are all factors that affect floor covering markets around the world.
Integrity – Reliability – Honesty – Timeliness – Quality