Business Coaching Services
Business Coaching Services
for the Ceramic Tile and Stone Industry
Strategic Planning
Though they know they should, most business owners don’t strategically plan through out the year. Whether because of a lack of time or not knowing where to start, don’t be held back in your business by skipping the planning process.
CTASC can help guide you through strategic planning process that will direct your mission and your goals for years to come. It’s your strategic plan and you will make the decisions. CTASC will help facilitate the decisions for your company, and then CTASC will put your plan into writing. See our Coaching Services
Marketing Plans
Your business can maximize performance and create synergy by coordinating your advertising and promotions with your sales process. Create the structure and collect the information so you can make the best efforts. See our Marketing Services.
CTASC will facilitate the process of creating structure and will help you collect the information so you can make the best decisions for your company. CTASC will then put your marketing plan into writing.
Industry Reports
Comprehensive Research Reports for the U.S. Markets are available that will give you all the details of the Stone Industry, the Ceramic Tile Industry and the Floor Covering Industry. The reports provide forecasts and trends, and list major importers and their foreign suppliers.
For more information click one of the following:
Sales Plans
CTASC can help you create effective sales plans to support and coordinate with your marketing plan. Timing is essential, and CTASC will help you to perpetuate the plan during the sales period and to keep the sales force motivated.
Promotional Plans
CTASC can help you create effective promotional plans to support and coordinate with your marketing plan. CTASC will design the promotions and then measure their success.
All Plans Customized for You
CTASC understands that all businesses are different. CTASC will customize your business plan to meet your needs. CTASC will structure the process and will help you collect and analyze information so you can make the best decisions for your company. CTASC will formalize your plan in a written format for you to implement.
Business Coaching Expertise
THE WHAT
Vincent Moiso is the Founder and President of VIS Business Group, LLC. He is also a Principal and President of Oceanside Glass & Tile, a more than 30-year brand providing glass tile mosaics for pools and outdoor spaces as well as glass products for the art and hobby industry. VIS Business Group, LLC recently purchased Ceramic Tile and Stone Consultants, providing expert witness services, forensic tile inspection services, and quality control management. Vincent has also consulted for many construction related small businesses, advising on everything from strategic planning to organizational structure, sales and marketing planning, to hiring and retaining key employees.
THE HOW
Fifteen years of his business career was spent as a Principal and Vice President in an international tile and stone manufacturing and distribution firm. While there, he grew revenue over 400% and opened three company-owned retail showrooms. He also developed a high-level marketing and merchandising plan that can still be seen in over 300 retailers across the country. He started in the tile industry as a fabricator/installer and still maintains a C-54 contractor’s license in the state of California. Vincent has been a tile and stone expert for more than a decade, previously chaired the education committee for the Natural Stone Institute and now sits on the TCNA handbook committee and the NSI’s technical committee. He has published both The Complete Guide on Developing Tile & Stone Specifications with Architects and How to Survive the Wilderness: The Playbook for the Entrepreneur and High Performer.
THE WHY
Vincent leverages his MBA, extensive teaching experience, and unwavering commitment to excellence to empower businesses to achieve their full potential. His deep understanding of B2B sales and marketing, tile and stone expertise, and business acumen, combined with his passion for coaching and problem-solving, allows him to deliver impactful solutions and drive tangible results for his clients. Vincent believes in the power of people and prioritizes building strong relationships to achieve shared success.
Strategic areas of focus include international business, market development, product sourcing, traditional and non traditional marketing including social marketing, brand management, distribution, logistics, claims and complaint prevention, retail including luxury markets, troubleshooting and best practices across many disciplines.
See more details here.
