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Intelligent Merchandising in the Floor Covering Showroom

Intelligent Merchandising in the Floor Covering Showroom

by Donato Pompo, CTC, CMR, CSI, CDT, MBA  

– Floor Covering Institute Blog, May 02, 2012 –

In a ceramic tile and stone showroom the two biggest challenges for customers are visualizing how the tile or combination of tiles will look installed in the home and determining which tiles are suitable for their intended application. The key to solving that challenge is to train sales people so they are knowledgeable and competent showroom consultants utilizing intelligent merchandising.

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Donato Pompo

Donato Pompo, CTC CMR CSI CDT MBA, is the leading tile and stone forensic expert and consultant in North America, and he is a National Tile Contractors Association Recognized Consultant. Donato is the founder of CTaSC.