Daltile’s “Wow Wall” showed its design acumen.

[Las Vegas] Tile manufacturers did not hold back on style, color, shape and mixed materials in their offerings at Surfaces. From natural hues to bold metallics, asymmetric shapes to oversize formats, tile styles here were bold, colorful and dramatic.

Dal-Tile Corp. unveiled new styles and innovations across all its brands, including Daltile and Marazzi. The company placed “a huge focus on design,” said Patrick Warren, vice president, residential sales. In addition to stylistic introductions, Dal-Tile showcased its technology, including StepWise and RevoTile. “We are elevating everything in the mix,” Warren added.

With so many consumers redesigning spaces, the company wanted to ensure they could meet their demands with a variety of styles. Offerings ranged from products reflecting biophilic design through mixed finishes and natural colors, to craft collections.

Daltile’s Stagecraft collection has a craftsman feel.

“This is more personal at a heightened level,” said expert craftsman and celebrity designer Chip Wade of the company’s collections, noting that because so many rooms in homes are taking on double and even triple duty, it’s even more important to give the consumer multiple options. He added that due to supply chain and labor issues, many consumers are putting off remodels until the jobs are substantially larger, so they are investing even more into their spaces.

“I don’t know how long that will last but it’s the state we are in now,” he said.

The company is celebrating a major anniversary with its extensive collection, Warren added. “Our message is anything goes. As we reach our 75th year, we are celebrating what got us here: technology, style and design. Today is just day one of the next 75 years.”

Emser also unveiled an extensive collection of color, textured and stylized tile. “We have two aspects we focused on,” said Kathy Greene, director of brand strategy and communications. “One is overall design trends, and the other is to crate pops of color. Color has been more subtle but over the past year, it’s become a much bigger part of the collection.”

Emser infused color across a wide array of collections, including colored grout. “We really wanted to send a message that our lines are inspirational and bold,” Greene said.


Emser’s Ironwork mixes colors and styles.

Emser’s new intros focused on biophilic design.