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Economic Indicators Industry Forecasts Industry Statistics

Styles Driving Dollars

Friday, August 8, 2026 from Floor Covering weekly

By Delfine Kernizan

Behind every dollar generated in the flooring industry is a purchase decision driven by style. Today’s best-selling products aren’t just about aesthetics — they represent the balance consumers are seeking between design, performance and value. Consumers aren’t choosing between beauty and functionality, they’re banking on both, and the industry is delivering. Across categories, from natural wood’s enduring appeal to high-performance materials, the styles capturing the most dollars are those that meet both practical needs and evolving design preferences. Here suppliers shared their top performers for this year.

Engineered Floors’ Pietra, from the PureGrain® Endure collection
COREtec’s WPC in Blonde Oak featuring Soft Step noise-canceling technology
CALI Floors’ Seaboard Oak, from the Longboards luxury vinyl collection
Sandalwood Grove by Karastan, from the LuxeCraft Serenity collection
Karndean’s Natural Koa, a Korlok Select collection LVT
MSI’s Blanc porcelain tile, from the Chateau Luna collection
TruSync from CFL’s FirmFit
Hobart hand-loomed carpet by Stanton
Cosmos by Titan Surfaces
Sheoga Hardwood Flooring’s white oak herringbone
The Dixie Group’s Masland in Siena
Woodwind Pressed from Southwind Floors