Wednesday, March 11, 2026 from Floor Daily

By Mallory Cruise-McGrath

The MonoTech Momentum Collection from TrueTouch Floors is equipped with all the features and benefits today’s consumer is looking for: a waterproof, pet-proof, scratch-proof hardwood flooring. Made from 99.8 percent Loblolly pine, MonoTech is a 100 percent monolithic flooring, meaning planks are all one piece and doesn’t require adhesives.

“TrueTouch has exclusive rights to this technology,” TrueTouch managing partner Josh McGrane shared with FCW, adding, “You won’t find us in the box stores.”

What’s more, MonoTech Momentum also comes with a sustainability story as it’s made from 100 percent organic and recyclable materials. “MonoTech has zero plastic, zeros PVC and zero resin,” said McGrane.

MonoTech also supports several sustainable initiatives that are making a difference. “For every 100 square feet of MonoTech Momentum sold we pull one pound of plastic from the ocean through our partnership with 4ocean (which exclusive to TrueTouch),” said McGrane. As well, for every 100 square feet of Momentum sold, a tree is planted in North America through TrueTouch’s partnership with One Tree Planted.

And through its many features and benefits, the collection has quickly caught consumer attention. “What we’re experiencing is that on social media there are groups forming where customers are telling their friends and neighbors about our MonoTech products either by word of mouth or on different social media platforms,” said McGrane. “We’ve received tons of emails from consumers that their neighbors bought this floor and then told them about it.”