Catalina Floor Coverings Industry Trends

FLOOR COVERINGS INDUSTRY TRENDS AND END-USE MARKETS

Released October 2025

Catalina Research announces the release of the Catalina Report on Floor Coverings Industry Trends and End-Use Markets. This in-depth industry analysis provides the action-oriented executive with up-to-date information on all types of flooring in one volume. Catalina investigates market trends for wall-to-wall carpet, carpet tile, area rugs, solid and engineered wood flooring, ceramic and stone tile, LVT by product, other vinyl tile, vinyl sheet, other resilient flooring, and laminate flooring.  Each page will assist the floor covering executive benefit from changing consumer preferences, improve plant efficiency, penetrate end-use markets, exploit world market growth, and plan for 2026 and beyond.

Catalina Reports contain timely data that allows users to evaluate market size, growth potential, profitability, market share, and the competitive environment.  So, turn to a Catalina Report when developing strategies to take advantage of a changing industry product mix; trends in the builder, residential replacement, and non-residential markets; export sales opportunities; and strategies to increase market share and profitability. Add a corporate electronic use license so your entire team can make use of this in-depth database.

The table of contents shows the significant data and information included in this report.  Each section is summarized to clearly point to the pertinent industry trends.  Look it over, fill out the order coupon and receive your Catalina Report promptly.  You will find it a valuable planning tool.

CONTENT MATTER

U.S. FLOOR COVERINGS INDUSTRY AND PRODUCT TRENDS (1997-2030)

• Market sales in dollars and square feet, market product mix, and average prices by product sector:
  • Wall-to-wall carpet
  • Carpet tile
  • Area rugs
  • Wood flooring
  • Ceramic tile
  • Stone flooring
  • LVT and by type: SPC, WPC, and flexible
  • Other vinyl tile
  • Vinyl sheet
  • Other resilient flooring
  • Laminate flooring
  • Auto and aircraft carpeting
  • Tufted artificial grass

U.S. INDUSTRY SHIPMENTS BY PRODUCT AND PRICE TRENDS (1997-2025)

• Carpet and area rugs: woven versus tufted
• Carpet mill production index
• Vinyl tile
• Wood flooring: solid and engineered
• Vinyl sheet
• Ceramic tile
• Laminate flooring
• Other resilient flooring

U.S. IMPORT BY PRODUCT AND PRICE TRENDS (1997-2025)

• Import shipments by flooring material
• Imports’ share of U.S. sales
• Import price trends
• Sourcing by country of origin
• Import tariff charges

SOURCE OF U.S. SUPPLY BY PRODUCT BY COUNTRY (1997-2025)

• Carpet and area rugs
• Wood flooring: solid and engineered
• Ceramic tile
• LVT and other vinyl flooring
• Vinyl sheet
• Other resilient flooring
• Laminate flooring

END-USE MARKET PURCHASES (1997-2025)

• Floor coverings purchases by market:
  • Home builders
  • Manufactured home producers
  • Residential replacement
  • New nonresidential
  • Commercial contract
  • Transportation equipment manufacturers
• Share of flooring purchases by material by end-use market
• Residential and nonresidential building construction spending

 U.S RESIDENTIAL REPLACEMENT MARKET (1997-2025)

• Purchases by flooring material
• Share of total flooring sales
• Residential purchases of wall-to-wall carpet, area rugs, and LVT
• Total U.S. housing demand
• Existing home sales and prices
• Interest rates and personal income
• Homeowner hard surface flooring spending for DIY/BIY versus contractor projects
• Number of homeowner kitchen and bathroom remodeling projects

U.S. BUILDER MARKET AND MANUFACTURED HOME PRODUCER PURCHASES (1997-2025)

• Purchases by flooring material
• Share of total flooring sales/builder inputs
• Purchases per home completed by material
• Purchases per manufactured home material
• Average cost per square foot
• Total square feet of new housing built
• New home average size and price
• Housing permits, starts, and completions

 U.S. COMMERCIAL FLOOR COVERINGS MARKET (1997-2025)

• Purchases by flooring material
• Share of total flooring sales
• Purchases of wall-to-wall carpet, carpet tile, and LVT
• Share of contractor inputs
• Purchases for new construction
• Purchases for remodeling projects
• Distribution of remodeling spending purchases by contractors/property managers, Main Street commercial, and government
• Construction spending by type of building
• Transportation equipment market
• Transportation equipment production

U.S. INDUSTRY PROFITABILITY AND COMPETITIVE ENVIRONMENT (1997-2025)

• Plant profit margins by flooring product
• Material input price trends
• Capital expenditures by industry sector
• Top 8 industry competitor market shares
• Soft and hard surface flooring company market shares
• Leading company market shares by hard surface flooring product
• Sales and profit trends for five companies

 U.S. FLOOR COVERINGS EXPORT SHIPMENTS (1997-2025)

• U.S. exports by flooring sector
• Exports share of domestic shipments
• Exports by major country of destination

EXECUTIVE SUMMARY CONTENTS

EXECUTIVE SUMMARY AND OUTLOOK
Floor Coverings Market Trends
Market Product Mix
Source of Supply and Tariff charges
End-Use Markets
Competitive Environment
Outlook

U.S. FLOOR COVERINGS MARKET TRENDS BY SECTOR (Section 1)
Carpet and Area Rugs
Wood Flooring
Ceramic and Stone Tile
Luxury Vinyl Tile
Vinyl Sheet and Other Resilient Flooring
Laminate Flooring

U.S. SOURCE OF SUPPLY BY SECTOR (Sections 2 to 4)
Carpet and Area Rugs
Wood Flooring
Ceramic Tile
Luxury Vinyl Tile
Vinyl Sheet and Other Resilient Flooring
Laminate Flooring

U.S. END-USE MARKETS BY SECTOR (Sections 5 TO 8)
Carpet and Area Rugs
Wood Flooring
Ceramic and Stone Tile
Resilient Flooring
Laminate Flooring

U.S. COMPETITIVE ENVIRONMENT AND MANUFACTURER PROFITABILITY BY SECTOR (Section 9)
Carpet and Area Rugs
Wood Flooring
Ceramic Tile
Resilient Flooring
Laminate Flooring

U.S. FLOOR COVERINGS EXPORT TRENDS (Section 10)
SCOPE AND METHODOLOGY

SECTION TABLES AND DATA ANALYSIS

Section 1: U.S. Floor Coverings Industry and Product Trends, 1997-2030
Table 1-1: Total U.S. Dollar and Square Foot Floor Coverings Sales
Table 1-2: U.S Floor Coverings Dollar Sales by Product
Table 1-3: Percent Total U.S. Floor Coverings Dollar Sales by Product
Table 1-4: U.S. Floor Coverings Square Foot Sales by Product
Table 1-5: Percent Total U.S. Floor Coverings Square Foot Sales by Product
Table 1-6: Average Value Per Square Foot of U.S. Floor Coverings by Product
Table 1-7: U.S. LVT Sales by Product Type

Section 2: U.S. Floor Coverings Factory Shipments, 1997-2025
Table 2-1: Total U.S. Floor Coverings Factory Shipments
Table 2-2: U.S. Floor Coverings Dollar Factory Shipments by Product
Table 2-3: U.S. Floor Coverings Square Foot Factory Shipments by Product
Table 2-4: Average Value Per Square Foot of Floor Coverings Shipped From a U.S. Plant by Product
Table 2-5: U.S. Carpet and Rug Production Index

Section 3: U.S. Floor Coverings Imports, 1997-2025
Table 3-1: Total U.S. Floor Coverings Imports
Table 3-2: Imports’ Share of U.S. Floor Coverings Sales
Table 3-3: U.S. Floor Coverings Dollar Imports by Product
Table 3-4: U.S. Floor Coverings Square Foot Imports by Product
Table 3-5: Average Value Per Square Foot Imported by Product
Table 3-6: Imports’ Share of Dollar U.S. Floor Coverings Sales by Product
Table 3-7: Imports’ Share of Square Foot U.S. Floor Coverings Sales by Product
Table 3-8: Share of U.S. Floor Coverings Dollar Imports by Country of Origin
Table 3-9: Tariff Charges’ Share of Total Dollar Imports by Flooring Product

Section 4: U.S. Source of Supply in Dollars and Square Feet by Product, 2007-2025
Table 4-1: Source of Supply by Country for Carpet and Area Rugs
Table 4-2: Source of Supply by Country for Solid Wood Flooring
Table 4-3: Source of Supply by Country for Engineered Wood Flooring
Table 4-4: Source of Supply by Country for Ceramic Tile
Table 4-5: Source of Supply by Country for LVT and Other Resilient Flooring
Table 4-6: Source of Supply by Country for Vinyl Sheet
Table 4-7: Source of Supply by Country for Other Resilient Flooring
Table 4-8: Source of Supply by Country for Laminate Flooring

Section 5: U.S. Floor Coverings End-Use Market Purchases, 1997-2025
Table 5-1: Dollar Floor Coverings Purchases by End-Use Market
Table 5-2: End-Use Market Purchases Percent Total U.S. Floor Coverings Sales
Table 5-3: Carpet and Area Rug Purchases by End-Use Market
Table 5-4: Wood Flooring Purchases by End-Use Market
Table 5-5: Ceramic Floor and Wall Tile Purchases by End-Use Market
Table 5-6: Resilient Flooring Purchases by End-Use Market
Table 5-7: Laminate Flooring Purchases by End-Use Market
Table 5-8: Stone Floor and Wall Tile Purchases by End-Use Market
Table 5-9: U.S. Spending on Residential and Nonresidential Building Construction

Section 6: U.S. Residential Replacement Market Analysis and by Flooring Type, 1997-2025
Table 6-1: Residential Floor Coverings Replacement Purchases and Share of Residential Improvement Construction Spending
Table 6-2: Residential Replacement Floor Coverings Dollar Purchases by Flooring Type
Table 6-3: Percent Total Residential Replacement Floor Coverings Dollar Purchases by Flooring Type
Table 6-4: Residential Purchases of Wall-to-Wall Carpet and Area Rugs
Table 6-5: LVT Purchases by Residential Market
Table 6-6: LVT Purchases for Builder and Residential Replacement Markets
Table 6-7: Percent Total Residential Floor Coverings Spending For BIY/DIY Purchases Versus Contractor Purchases by Flooring Type
Table 6-8: U.S. Existing Home Sales
Table 6-9: Factors Affecting U.S. Housing Demand

Section 7: U.S. Builder Market Analysis and by Flooring Type, 1997-2025
Table 7-1: Builder Floor Coverings Replacement Purchases and Share of New Residential Construction Spending
Table 7-2: Contractor-Built Housing Floor Coverings Dollar Purchases by Flooring Type
Table 7-3: Percent Total Contractor-Built Housing Floor Coverings Dollar Purchases by Flooring Type
Table 7-4: Factory-Built Housing Floor Coverings Dollar Purchases by Flooring Type
Table 7-5: Percent Total Factory-Built Housing Floor Coverings Dollar Purchases by Flooring Type
Table 7-6: Floor Coverings Purchases Per New Housing Unit
Table 7-7: Floor Coverings Purchases Per New Housing Unit by Product
Table 7-8: U.S. Housing Construction Trends
Table 7-9: Square Feet of New U.S. Housing Completed
Table 7-10: Percent Total New U.S. Single-Family Houses Sold by Sales Price

Section 8: U.S. Commercial Market Analysis and by Flooring Type, 1997-2025
Table 8-1: Commercial Floor Coverings Purchases and Share of Non-Residential Construction Spending
Table 8-2: Percent Total Commercial Floor Coverings Purchases by Type of Buyer
Table 8-3: Commercial Floor Coverings Dollar Purchases by Flooring Type
Table 8-4: Percent Total Commercial Floor Coverings Dollar Purchases by Flooring Type
Table 8-5: U.S. Commercial Carpet and Carpet Tile Market
Table 8-6: LVT Purchases by Commercial Markets
Table 8-7: Percent Total New Non-Residential Contractor Floor Coverings Dollar by Flooring Type
Table 8-8: Percent Total Commercial Contract Floor Coverings Dollar Purchases by Flooring Type
Table 8-9: U.S. Non-Residential Building Construction Spending by Type of Building
Table 8-10: Transportation Equipment Manufacturer Floor Coverings Dollar Purchases by Flooring Type
Table 8-11: Percent Total Transportation Equipment Manufacturers Floor Coverings Dollar Purchases by Flooring Type
Table 8-12: Transportation Equipment Production Trends

Section 9: Industry and Company Profitability and Market Shares, 1997-2025
Table 9-1: U.S. Floor Coverings Plant Profitability by Product
Table 9-2: Producer Price Trends for Major Material Inputs
Table 9-3: Share of U.S. Floor Coverings Supply for the Top Eight Competitors
Table 9-4: Share of U.S. Soft Surface Supply for the Top Seven Competitors
Table 9-5: Share of U.S. Hard Surface Supply by Product for the Top Competitors
Table 9-6: Company Sales Trends
Table 9-7: Operating Income Percent Sales by Company

Section 10: Total U.S. Exports Shipments, 1997-2025
Table 10-1: Total U.S. Floor Coverings Exports
Table 10-2: Export’s Share of U.S. Floor Coverings Shipments
Table 10-3: U.S. Floor Coverings Dollar Exports by Product
Table 10-4: Export’s Share of U.S. Floor Coverings Dollar Shipments by Product
Table 10-5: U.S. Floor Coverings Square Foot Exports by Product
Table 10-6: Export’s Share of U.S. Floor Coverings Square Foot Shipments by Product
Table 10-7: Average Value Per Square Foot Exported by Floor Coverings Product
Table 10-8: Value of U.S. Floor Coverings Exports for the Top Four Countries of Destination

ABSTRACT FOR THE CATALINA REPORT ON THE FLOOR COVERINGS INDUSTRY TRENDS AND END-USE MARKETS

SUMMARY OF MAJOR FINDINGS
The U.S. floor coverings industry experienced its third consecutive decline during 2025. Sales declined to $31.9 billion and 26.2 billion square feet. The dollar sales decline, however, moderated as manufacturers pushed through price increases to partially offset new tariff charges and rising input costs. This resulted in the first average industry price increase since 2021. Builder purchases are outpacing overall industry trends driven by sales of homes selling for $1.0 million or more as preferences shift to higher-end flooring installations. The commercial market continues to find selling opportunities in healthcare and educational markets; however, commercial sales slowed along with non-residential building construction spending. Consumer purchases remains the industry’s weakest due to the overhang of the sharp drop in existing home sales in previous years. The consumer market is currently impacted by a drop in sentiment caused by concerns over inflation and the job market. All flooring material sectors declined during 2025, except wood flooring. Wood flooring seems to be the only sector to experience and increase in dollars and square feet during 2025.

The report, however, points to several green shoots that could result in the start of a sales rebound in 2026. The decline in mortgage rates is the most important factor to stimulate demand. Mortgage rates have been trending downward since the second quarter of 2025. The decline has already resulted in some upward movement in existing home sales and an increase in the number of new homes sold. Any additional cuts by the Federal Reserve will add momentum to these trends and result in an upturn in residential sales next year.

FLOORING SECTOR SALES AND SOURCE OF SUPPLY
Catalina Research uncovered these findings in our in-depth report on U.S. floor coverings industry trends and an analysis of end-use markets. U.S. shipments, exports, imports, and price trends are evaluated for wall-to-wall carpet, carpet tile, and area rugs; solid and engineered wood flooring; ceramic and stone tile; LVT by product, other vinyl tile, vinyl sheet, other resilient flooring; and laminate flooring. Data is in dollars and square feet. Import sales are tracked by product by major country of origin. Our analysis uncovers the inroads made by manufacturers and marketers located in Vietnam, India and other foreign-based manufacturers. Tariff charges are also investigated.

PROFIT MARGINS AND THE COMPETITIVE ENVIRONMENT
In addition, Catalina Research investigated profit margins of U.S. floor coverings plants. As part of this analysis, Catalina Research compiled company sales and profit margins, and calculated company market shares. Market shares were also calculated for the soft and for each hard surface flooring sector.

END-USE MARKET ANALYSIS
Catalina investigates the industry’s end-use markets in three separate sections: Residential Replacement Sales, Builder and Manufactured Home Producer Purchases, and Commercial and Transportation Equipment Markets. Each section evaluates end-use market sales trends, purchases by flooring type, share of total flooring sales, and floor coverings share of inputs for each end-use market. For example, Catalina examines flooring material’s share of total builder spending and the average value per square foot of flooring purchased. Existing home sales and household income are analyzed to evaluate the drivers of residential replacement demand. A similar analysis was conducted for the builder and manufactured home markets. In this section, Catalina analyzed new home completions, total square footage built, housing starts and permits to uncover opportunities in this market. For commercial markets, Catalina tracked flooring purchases for new construction and remodeling projects. Construction spending by type of building was analyzed as part of this process.

U.S FLOOR COVERINGS EXPORT SHIPMENTS
A separate section analyses U.S. export shipments. Catalina calculated the importance of export shipments by flooring sector and by major country of destination.

Date published: October 2025  Price: $5,995.00
Contents: 47 pages of summaries (.pdf), 87 tables (.xlsx)

Report summaries delivered in PDF, data tables in Excel

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