Floor Trends & Installation to Reveal New Research on the Changing Dynamics in Tile and Stone Purchasing

Led by Mitch Henderson, co-CEO of BNP Media, the comprehensive study examines purchasing trends, decision-making processes, and evolving dynamics between contractors, designers, and homeowners in the tile and stone industry. The research provides insights into labor costs, brand preferences, workforce challenges, and factors influencing contractor selection.
The study uniquely incorporates perspectives from across the industry— including contractors, architects, retailers, and homeowners—to identify disconnects and alignments in expectations and experiences. Key areas explored include pricing transparency, communication preferences, and project timeline management.
The research also examines sustainability trends, product preferences for various applications, and industry recruitment challenges. Henderson indicated that the full 88-page report contains detailed data breakdowns valuable for industry professionals looking to better understand and serve their customers.
Those unable to attend the live presentation can access an executive summary and preview materials through the My Clear Opinion Insights Hub website or through Floor Trends & Installation. The presentation aims to provide actionable insights for tile and stone professionals while encouraging attendance at the full session at TISE.