The Coverings trade show once again brought together leaders from across the tile and stone industry, and this year featured a powerful joint presentation by Vince Moiso and Donato Pompo of Ceramic Tile and Stone Consultants (CTASC). The two industry veterans were invited to speak at Coverings 2025, held in Orlando, Florida, where they delivered an educational session on April 28 titled “How to Be a Professional Architectural Sales Rep to Develop Bulletproof Specifications.”

Their presentation was part of Coverings’ extensive educational program designed for architects, designers, sales professionals, distributors, and manufacturers. Drawing on decades of combined experience in manufacturing, forensic investigation, architectural support, and industry leadership, Vince and Donato guided participants through the critical components of becoming a top-tier architectural sales representative.

The session attracted over 30 students, all eager to deepen their understanding of the specification process and strengthen their professional skills. Attendees learned what it means to move beyond basic product promotion and instead become trusted advisors to the design community. Vince and Donato covered topics including how to support architects throughout the entire specification cycle, how to anticipate and prevent common construction and installation issues, and how to develop bulletproof specifications that protect the project, the specifier, and the product manufacturer.

Participants gained insights into material selection, technical documentation, quality standards, and communication strategies that enhance credibility and reduce project risks. The discussion emphasized the critical role architectural sales reps play in connecting design intent with real-world performance and installation requirements.

“How to Be a Professional Architectural Sales Rep to Develop Bulletproof Specifications” took place on Monday, April 28, and was met with strong engagement, practical questions, and positive feedback from those in attendance.