U.S. Ceramic Market
by Jennifer Bardoner of Floor Focus May 2022
Following the inevitable dip ceramic weathered in 2020 as Covid-19 shuttered the economy for six weeks around April, the category rebounded in 2021. The 17.3% jump in floor + wall tile revenue more than made up for the roughly 2% slide in 2020, according to Market Insights data, but last year, sales prices also rose as supply chain and labor challenges forced multiple price increases across the ceramic industry. In terms of market share, ceramic maintained its roughly 14% benchmark of the past few years, falling just slightly from 14.4% tin 2020 to 14.0% in 2021. Though not a DIY product, ceramic was buoyed by homeowners’ rush to renovated, along with the growing builder market.
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