In 2025, sheet vinyl flooring, VCT and other vinyl tile not classified as LVT saw the biggest dip. While sales reached just over $1 billion, the category dropped by roughly 7 percent according to Catalina Research — accounting for 3.5 percent of total floor covering sales this year.

Armstrong Flooring, part of AHF Products, changed over its residential sheet vinyl line this year. The plant where Armstrong Flooring’s sheet vinyl line was being produced will now focus on producing LVT, primarily for the commercial sector, AHF Products COO Jennifer Zimmerman confirmed to FCW. And while the overall VCT market decreased this year, Catherine Delvecchio, vice president of marketing for AHF Products, said that Armstrong Flooring was successful with its legacy VCT offerings as school settings have favored the product for high traffic areas like hallways and classrooms.

Al Boulogne, Mannington senior vice president of residential product and marketing, expressed the decreasing number of players in the sheet vinyl sphere allowed Mannington to thrive in the unanswered demand. “We have seen a quick bump in requests. Our corporate legacy is in sheet vinyl, and we are proud to continue production in Salem N.J. after 110 years in the business,” he beamed. “Pockets of the market are still vibrant in the category, and we continue to feed new product launches last year and coming soon this year for our loyal customers.”

Although other resilient flooring formats have taken share away from sheet vinyl, Mohawk’s Sarah Duncan, senior product manager, residential resilient, emphasized, “Sheet vinyl still offers several important advantages. It remains a value-priced, waterproof flooring option and now features improved visuals that make it an attractive choice for middle-income consumers.” Mohawk manufactures its sheet vinyl offerings domestically, and the American-made promise provides end-users with “greater certainty around pricing and supply compared to imported products that may be affected by tariffs,” Duncan highlighted.

Tarkett Home remains optimistic about the future of sheet vinyl as president and general manager Travis Cramer emphasized that consumers need to be educated about the category’s evolution. “Advances in printing technology have dramatically improved realism, and we have seen growing demand for sheet vinyl that can offer today’s on-trend designs while still being affordable. Today, Tarkett Home utilizes advanced printing techniques that mimic the look of natural materials, which has allowed for more realistic and detailed patterns on our sheet vinyl.” He added that the performance attributes of sheet vinyl could peak interest for the category as well.

“While sheet vinyl has faced some pressure, we still see a role for the category moving forward, particularly in value-driven and multifamily segments where durability, ease of maintenance and cost efficiency remain critical,” said Roderick MacLeod, resilient and laminate director for Shaw. “There is also opportunity as visuals and performance continue to improve, allowing sheet to better meet today’s design expectations while delivering a practical solution for specific end uses.”

As a way for the category to potentially reemerge, CEO of HMTX Imran Ahmad anticipated “good prospects ahead in the commercial market” for sheet vinyl to find opportunity.