Shaw Builder + Multifamily takes to Apartmentalize

Shaw Builder + Multifamily takes to Apartmentalize

Thursday, June 16, 2022 from Floor Covering Weekly

Shaw Builder + Multifamily takes to Apartmentalize
Shaw Floors, Hercules vinyl
[Dalton] Shaw Industries Group, Inc. (Shaw) is inviting Apartmentalize 2022 attendees to engage their senses and discover new ways to elevate multifamily design.

Apartmentalize 2022 will take place June 22 – 24 in San Diego. Shaw booth visitors can engage in a variety of sensory experiences, and explore multifamily flooring through touch, sight, sound and smell.

“We want multifamily professionals to envision how choosing innovative flooring, bathroom shower walls and backsplashes can take the multifamily experience to a whole new level,” said Matthew Walker, vice president of sales for multifamily specification. “The products we are featuring provide an enhanced sensory experience for the renter, are more durable and easier to maintain than competitive offerings and are also more sustainable. We understand the pain points of multifamily professionals and are excited to share products and solutions that can provide a differentiated customer experience at every touchpoint.”

The brand will showcase a range of value-focused product offerings, including an on-trend, performance based looped carpet option, the grout-free Floorté and COREtec Shower Wall Systems, and six trend-forward collections curated by Shaw’s in-house design team. Guests will experience the innovative sound abatement technology of Shaw flooring in a state-of-the-art sound booth. In addition, there will be Shaw Total Care demonstrations to help simplify floor care and maintenance.

Apartmentalize attendees are invited to visit Shaw Builder + Multifamily in booth #3121 for a multi-sensory experience and enter to win a variety of sensory-focused items, including AirPod Pros, Ring Smart Lighting and a Yeti Roadie Cooler, to name just a few.

Learn more about Shaw Builder + Multifamily products at