The annual RēCo Market Intelligence Report has held strong for 18 years. Below are the results for the Ceramic Tile category.

Each year, Floor Covering Weekly commissions third-party research company The Wayman Group to conduct a nationwide survey of retailers. The Wayman Group is an independent marketing research and consulting firm with more than 40 years of experience.

For this year, fieldwork was conducted using an online survey methodology from March 2021 through April 2021. In total, 714 complete surveys from specialty floor covering retailers were received by April 28, 2021. The margin of error, based on 714 respondents, is calculated to be no greater than +/- 3.6 percent, a sufficient sample to ensure that the results reflect a true picture of the general opinions in the floor covering retailer universe.

See the full 2021 RēCo Market Intelligence Report in the June 28 digital issue of FCW here.