Friday, November 6, 2026 from Floor Covering Weekly

Mohawk Performance Accessories will continue its commitment to supporting professional flooring installers at the 2026 Synergy Convention, taking place Nov. 10-12 at the Chattanooga Marriott Downtown in Chattanooga, Tenn.

As the convention’s exclusive Titanium Sponsor and the Executive Strategic Partner of Certified Flooring Installers (CFI), Mohawk Performance Accessories will engage with attendees through education sessions, networking opportunities and events designed to strengthen the flooring installation community.

“We are proud to continue supporting CFI and the installers who play such an important role in our industry,” said Alfredo Donjuan, vice president and general manager of Mohawk Performance Accessories. “Synergy Convention gives us a valuable opportunity to connect directly with installers, hear their feedback and better understand their needs. By working together, we can continue developing solutions that simplify installation and help deliver the best possible results.”

Installer Roundtable
Mohawk Performance Accessories will hold an invitation-only roundtable discussion on Tuesday, Nov. 10, from 1 p.m. to 2 p.m. The discussion will bring together Mohawk representatives and members of the newly formed Mohawk Performance Accessories Installer Advisory Council to explore the future of flooring installation, discuss industry challenges and identify opportunities to strengthen the installer community.

Welcome Reception
Mohawk Performance Accessories will host the convention’s Welcome Reception on Tuesday, Nov. 10, from 6 p.m. to 8 p.m. in Ballroom A/B. This event provides attendees with an opportunity to network with Mohawk Performance Accessories leadership, fellow installers and industry partners while celebrating the start of the convention.

Education Sessions
Mohawk will lead three education sessions to provide installers with tools and information to help them excel at their craft.

What’s Trending: Social Media Strategies for Today’s Installer
Led by Justin Hicks, Mohawk’s senior director of marketing for wood, laminate and accessories, this session will provide installers with practical strategies for using social media to showcase their work, connect with customers, strengthen their professional brand and grow their business. This session will be held on Tuesday, Nov. 10, from 4 p.m. to 4:45 p.m. in Meeting Room Three.

Hero Flooring: From Product Introduction to Installation
Led by Bruce Gentry, field service manager, Mohawk Group, this session will share an inside look at the new Hero Flooring line and walk installers and dealers through the installation process from start to finish, ensuring successful outcomes, increased efficiency and long-term customer satisfaction. This session will be held on Tuesday, Nov. 10, from 11 a.m. to 11:45 a.m. in Meeting Room Four.

Every Step Matters: Stair Solution Success
Led by Sandon Carson, Mohawk’s field service manager for wood and laminate, this session will explore stair applications, installation considerations and best practices for achieving successful, high-quality results. This session will be held on Thursday, Nov. 12, from 2:30 p.m. to 3:15 p.m. in Meeting Room Four.

Trade Show
Mohawk Performance Accessories will exhibit during the Synergy Trade Show on Wednesday, Nov. 11, from 3:45 p.m. to 7:15 p.m. in Exhibit Hall B. Attendees can visit the Mohawk Performance Accessories booth to meet with team members and learn about the latest products and solutions designed to help installers work more efficiently and achieve results. “Education and collaboration are key to helping installers succeed in an evolving industry,” said Hicks. “Through our strategic partnership with CFI, we can share valuable product knowledge, explore new ways to support installers and provide practical resources they can apply to their businesses. We are excited to connect with attendees and continue investing in the people who bring our products to life.”

“Mohawk has been an invaluable partner to CFI for many years, and as our exclusive Executive Strategic Partner, they continue to demonstrate a strong commitment to the installation community,” said John McHale, CFI’s director of operations. “Their support of the Synergy Convention and ongoing investment in installer education helps create opportunities for installers to build their skills and grow their businesses. We are proud to partner with Mohawk to deliver value to installers across the industry.”