Monday, January 26, 2026 from Floor Covering Weekly

This year, FCW is giving retailers and dealer partners a rare opportunity to earn more about sustainable initiatives from the industry’s environmental leaders. Representatives of the winners and honorees from the 2025 GreenStep Awards Program will be at the GreenStep booth at tise to answer questions, share insights and get real about sustainability in the flooring industry.

“I’m most interested in hearing what retailers and dealer partners are experiencing in their markets. We’re perpetually seeking to understand the most valuable sustainability attributes our diverse range of customers are looking for so we can continue to innovate to meet their current and future needs, that guide what’s next for us.”
– Brenda Knowles, vice president of customer experience – commercial, Shaw Industries

“I’m really looking forward to this opportunity at the GreenStep Lounge Meet & Greet. My goal is to move beyond just talking at our retailers and instead, initiate a genuine conversation. I’m hoping they push us on the substance of our GreenSmart Story, because that’s where our key differentiators lie. I want the discussion to focus on the points that directly impact their business and their customers.”
– Eric Ruppert, senior director of product marketing and category management, EF

“We hope retailers ask how sustainability can truly support their business—how responsible materials, transparency, and long-term performance can help them differentiate and build trust with customers.”
– Renee Littleton, marketing director, Kährs