Articles
Tripping with Tom’s Tips
This is how Tom Jennings (the World Floor Covering Association’s retail swami) explains the reason for his tips for the flooring retailer. He says, “They say champions don’t do one thing 100 percent better, but they do 100 things 1 percent better.” For some reason Tom’s Tips reminds me of Warren Buffet’s famous line about great sales and then a slowdown: “Only when the tide goes out do you discover who’s been swimming naked.” Tom wants you to keep your swim trunks on so you are not found out. Read More
SPANISH MANUFACTURERS PREVIEW NEW COLLECTIONS AHEAD OF CEVISAMA 2023
Tile of Spain will be heading back to Valencia, Spain in just a few days for the highly anticipated return of CEVISAMA, International Fair for Ceramic Tiles and Bathroom Furnishings. Read More
Selling rigid core at retail
WPC, SPC and now MgO — has been growing dramatically in the U.S. and that continued in 2022. There are clear reasons for its trajectory — engaging visuals and performance attributes that meet consumer needs. Here, two leading retailers share their strategies for selling rigid core products. Read More