Thursday, November 12, 2026 from Floor Covering Weekly


“We have noticed that consumers are actively seeking out color and texture to create visual depth in their designs. We have two new series that showcase those elements beautifully – Terme and Umi. Our Terme Series offers a flat glossy tile and a 3D Deco glossy tile. In addition to the bold, expressive colors of the Terme Flat Glossy tiles, the Terme 3D Deco Glossy tile features a multi-finish fluted texture that provides architectural character to any wall. Our Umi Series, available in Flat Glossy tiles and unique mosaics, offers rich, earth tones that create the natural look our customers seek. Speaking of natural, customers are always seeking out natural stone tile due its timeless beauty that withstands all trends.”

— Ceramics of Italy

“Authenticity and restorative softness are major influences in tile today. Designers and consumers want the richness and individuality of natural materials, paired with colors and surfaces that make spaces feel comfortable and inviting. We’re seeing more variation than in previous years, with V3–V4 designs embracing differences in color, veining and movement from tile to tile. That variation reflects the inherent irregularity of natural stone, giving the overall installation a more authentic appearance. Larger formats allow those details to unfold, while coordinating mosaics offer opportunities to introduce pattern and a change in scale. Texture is also becoming more intentional. It’s not simply about adding relief to a surface — it’s about aligning that texture with the visual. Crossville’s Visual Touch Technology creates that connection between what you see and what you feel, adding depth and realism to stone-inspired designs. At the same time, restorative softness continues to shape palettes and finishes. Warm creams, sand and gentle taupes combine with soft matte surfaces to create a restful foundation. Crossville’s FeatherSoft finish supports this direction with a smooth, tactile feel and subtle reflectivity. These trends complement one another: natural variation and aligned texture provide character, while warm color and soft finishes help the space feel calm and welcoming.”
— Terri L. Marion, product manager, Crossville, AHF Products

“Classic geometric forms are also experiencing a resurgence. The framed detailing of Mizuya Clay and the circular motifs of Nu Bare are excellent examples. Nu Bare also highlights what is arguably the strongest trend influencing wall tile today: the pursuit of artisanal finishes. These surfaces celebrate authenticity through subtle imperfections and handcrafted character, creating a sense of uniqueness that transcends specific design styles. Relicca is another strong example of this movement.” — Laura Grilli, director of product design, Daltile, Dal-Tile LLC

“2027 is about finding balance between character and subtlety. The trends we see on the horizon are a nod to big ideas but with a quieter tone. They create spaces that have depth, texture and personality, and feel livable and comfortable. Mellow Minimalism is a lighter interpretation of traditional minimalism, where structure is paired with warmth and ease. Layered neutrals add dimension and large-format surfaces are grounding.”
— Carly Ghodsian, director of curator collections, Emser Tile

“We’ve seen massive growth in mosaics this year, and many of the designs feel like a nod to the past, with classic geometries and motifs reinterpreted for today. We’re also doing a tremendous amount of custom work for clients. Design feels like it’s slowing down. When you look at the details and layers designers are bringing into spaces, there’s a real richness and a deep understanding of who lives there. For years, the house-flipping era pushed everyone toward ‘resale-safe’ design: neutral, inoffensive, built for the next buyer. Now homeowners and designers are creating spaces meant to be lived in, with personality, color and craft that reflect the people who inhabit them.”
— Jamie Chappell, vice president of brand and product at Fireclay Tile

“Moody blues are trending. We’re seeing a lot more blues, dusty blues, slate, denim, mineral blues. And then also we’re going more earthy, earthy reds and browns, so mineral rich tones like clay and cinnamon, tobacco, caramels, burgundies and oxbloods. Historical patterns are also really popular right now. We’re seeing a ton of checkerboard everywhere. We’re seeing a lot more Versailles patterns, the cross and star, herringbone, parquets, and then in mosaics we’re seeing like pinwheels, penny rounds and soft curved mosaics like fans and fish scale. And then a little bit more contemporary, like stacked, elongated bricks.”
— Shelly Halbert, director of product design, Marazzi and American Olean, Dal-Tile LLC

“Today’s approach to design embraces seamless indoor-outdoor living, with living rooms opening to patios and kitchens extending to exterior entertaining spaces and bathrooms flowing into private outdoor retreats. MILEstone’s Calissa Plank Collection supports this design vision with elongated 12” x 70” and 10” x 60” plank formats that create a cohesive look across interior and exterior spaces. Both sizes are available in a matte finish, while the 10” x 60” format is also available in a grip finish for exterior applications. The result is a connected aesthetic that creates a natural visual flow and makes spaces feel more expansive. It also complements modern architecture, including designs with sliding glass walls and retractable doors. With the durability of porcelain and designed for performance, Calissa Plank helps create beautiful, connected spaces from the inside out.”
— Patricia Acosta, corporate communications manager, MILEstone

“Dimensional and tactile surfaces are another major design direction. Rather than relying solely on color or pattern, designers are using texture to create visual interest and bring walls to life. Fluted details, sculptural reliefs and surfaces that interact with natural light are especially appealing because they add depth without overwhelming a space. Murcia’s decorative Origin wall tiles are a great example of how texture can transform a simple wall into an elegant design feature.”
— Emily Holle, senior director of trend and design, MSI

“We are seeing a major shift in how designers and homeowners approach tile, driven by two distinct trends: pronounced tactility and vibrant color. The market is craving multi-sensory spaces that must be felt, not just seen. We designed the Loom Collection to answer this demand with rich, woven textures that add profound physical depth. Coupled with this is a bold movement away from expected tones toward vivid, expressive color palettes that transform interiors into dynamic, experiential spaces.”
— Gabriele Berleze, product manager, Portobello America

“The biggest shift we’re seeing in tile is that people want to feel it, not just see it. Consumers and designers are moving away from cool grays and flat, uniform surfaces toward warm, earthy tones, layered glazes and tactile finishes. Stone-looking porcelain and ceramic are a big part of that story. Demand for natural stone has slowed alongside new construction and renovation, but the appetite for stone-inspired visuals hasn’t: marble looks, travertine-inspired surfaces, warm limestone and subtle veining deliver an organic, elevated feel with easier maintenance, durability and value.”
— Danielle Lancianese, hardwood and tile director, Shaw

“Fluted tile was wildly popular in recent years because it brought depth and dimension to otherwise flat surfaces. Now, we’re seeing interest in subtler ways of introducing texture. Kit Kat-style tile is quickly rising in popularity, delivering the same sense of movement with a slimmer profile that feels more refined and versatile. And Mixed metals aren’t going anywhere, but the trend is evolving towards a more timeless and refined feel. Rather than contrasting warm and cool metallic tones, layered finishes within the same material family can add depth, texture and easily elevate spaces.”
— Lindsay Fluckiger, designer relations and partnerships manager, Tile Club

“Warm, earthy hues will shape the foundation of ceramic palettes in 2027, replacing the cool whites and grays that once defined contemporary interiors. Spanish manufacturers are embracing deep creams, chestnut browns and ruddy ochres, which bring a sense of comfort and depth, while softened whites, grays and blacks provide layered accents rather than stark contrast. The movement toward warmer color is anything but subdued. Rich forest greens and ocean blues add saturated moments to earth-toned schemes, creating spaces that feel grounded, expressive and deeply inviting.”
— Tile of Spain

“The era of domestically produced true black porcelain has officially arrived. The North American design community has long sought a true, deep black that maintains its elegance and depth in any light. Through intensive R&D collaboration, Wonder Porcelain has mastered the complex chemistry required to achieve this uncompromising level of saturation, delivering the ‘blackest of black’ available on the market. From expansive 24”x48” formats to intricate hexagon mosaics, the Tuxedo Collection’s rich, light-absorbing tone creates a dramatic visual purity that allows form, contrast and elegance to take center stage — providing designers with a bold, sophisticated tool to anchor modern spaces with pure, refined luxury.”
— Dave Godlewski, vice president of sales and marketing – independent channel, Wonder Porcelain
