US floor covering market
While carpet and hardwood are suffering a decrease of their market share, the US floor covering market experiences the strong advance of LVT.
by Joseph Lundgren Consulting (Allen, Texas) – [email protected]
Historically LVT has been grouped together with the vinyl category, but with sheet vinyl declining and LVT growing, Catalina Research has broken it out into a separate category in 2015: from 2015 to 2017 LVT’s share grew from 6.1 to 9.4% of the total US floor coverings market.
Most of LVT’s growth is impacting hardwood, whose market share decreased from 16.4% to 13.7% in just a couple of years. But it’s also impacting ceramic tile’s growth and capturing a percentage of the overall growth of the industry (unsurprisingly, new stone looks and designs are growing in the LVT new collections).