About Importance of Lighting
Lighting can have a huge impact on the way a tile will appear when installed inside or outside your home. For example, warm lighting tends to give more of a yellow cast, whereas cool lighting gives more of a blue cast. You can also find light bulbs that mimic natural lighting, which helps tile products to look more natural. If lighting is placed adjacent to a wall, it can give what is called a “wall wash affect”. This can cause a kind of illusion that makes ceramic tiles seem to have excessive lippage (when they do not).
As a salesperson or an installer, it’s important to make your customers aware of these variations caused by different sources and placement of lighting. Some showrooms have lighting boxes, where customers can put their tile selections under a variety of light types to get an idea of how the tile would look if installed in a room with the same lighting. If you don’t warn your clients about how lighting affects tile installations, then they may have false expectations, resulting in disappointed and unhappy customers. Another unwanted result may be that the tile color no longer matches other finishes that were selected based on the expected tile color. This becomes a costly problem to have to change other materials affected by the tile color. Remember, when there is a problem, it doesn’t matter who is at fault, everyone loses either in time, money or reputation. So, it’s in the best interest of your company to make sure your clients understand how lighting can affect their tile selections!