TileWise Cartoons
An Educated Customer Is A Happy Customer
About An Educated Customer Is A Happy Customer
Friday, July 11, 2025
In the tile industry, success doesn’t just come from quality materials and skilled labor—it starts with customer education. Helping clients understand their options, limitations, and what to expect during the tile installation process is crucial for building trust and delivering satisfaction.
When customers are educated about tile types, installation methods, timelines, and maintenance requirements, they’re better equipped to make informed decisions. This reduces the risk of miscommunication, prevents unrealistic expectations, and ultimately leads to smoother projects.
As the cartoon humorously illustrates, taking the time to explain the “Tile Installation Choices 101” might feel like a classroom setting, but it pays off. A customer who knows the difference between grout types or understands why substrate prep matters will appreciate your expertise—and be more satisfied with the final result.
Created by: Vince Moiso and Donato Pompo
About the Tilewise Cartoons
TileWise cartoons were developed under Donato Pompo's leadership for Club '84 (Ceramic Tile Action Group). Club '84 was a non-profit organization of accomplished individuals from all segments of the ceramic tile industry. The group's mission was to develop and distribute educational aids to educate, train and bring quality awareness to the distributors, specifiers, installers, and consumers of Ceramic Tile.
The TileWise cartoons were created to communicate issuses and concerns in the business of using ceramic tile for all segments of the industry. The objective was to educate to promote the quality use of ceramic tile. In each cartoon the screen exaggerates what you shouldn't do or emphasizes an issue or concern, then George the Bucket (named after CTI founder George Lavenberg) says what is correct. The cartoons ran for twelve years in each issue of the Tile Industry News, a major industry publication, published by the Ceramic Tile Institute until 1999 when it ceased.
Use these cartoons to educate your customers and employees to help avoid potential problems, and to promote a positive image of your company through newsletters, posters or mailings.
We hope you can put these cartoons to good use to help your industry and your business, and we know you will certainly benefit from them if you do. Good Luck!
The TileWise Cartoons will be displayed and available for your use. Restricted to limited single use. Randy’s cherished wife, Suzanne, is working hard to care for their precious sons, Rudie and Remie. Randy’s sudden illness left them with limited resources. If you can benefit from the use of the TileWise Cartoons, and if you can afford it, a donation to Randy's family would be very much appreciated. Please see form below to pledge whatever amount you would like to donate.
Right click the cartoon of your choice (Restricted to limited single use) and do a "Save Picture As..." to your hardrive.
(over 50 TileWise cartoons for your pleasure, and to use to educate your customers and employees)
Please take the time to learn about Randy.