- Job Problem News –
Top Five Tile-Related Complaints – According to both Dave Gobis of the Ceramic Tile Education Foundation and Tile Council of America the top five tile-failures, in random order, are 1. Floor Prep – substrates are not properly prepared; primarily in terms of having contaminates and cracks. 2. Coverage and Type of Thin-set – first select the proper thin-set considering the tile and substrate being used. Then ensure proper thin-set coverage under tile; requirements are 80% evenly distributed on interior substrates and 95% on exterior or wet areas with complete coverage around edges of tile. 3. Movement Accommodation Joints – packing grout into the wall line at the perimeter of the room is leading cause on the failure list. All building materials move, and each type move at a different rate. If installation is exposed to sunlight regularly, movement joints must be placed in the tile work at no grater than 12-foot intervals. See TCA detail EJ171 for details. 4. Shower Stalls and Floors – Ceramic Tile and Grout are not waterproof. Wet area applications need a water-proof membrane and it needs to be installed correctly! 5. Improper Installation of Backerboard – all backer-boards for floor use require a leveling bed. Thin-set is used under board for both bonding and providing a solid backing. Proper fasteners are critical – no drywall screws! Gaps should be left between sheets, and sheets installed off set from each other. Backer-board does not provide any structural value. Published in National Floor Trends Magazine September 2002.
- Quality Control News –
- Training News –
- University of Ceramic Tile And Stone campus coming soon – By the end of January, the first online course will be available called Understanding the Basics of Ceramic Tile. It is a very comprehensive, but enjoyable journey for people new to ceramic tile whom want to understand the basics of ceramic tile and how to assist a customer in the selection process. After passing the course post-test the student can print out a diploma. Courses can be customized for companies. For more information go to online.ctasc.com/UCTaS+…
- Marketing News –
- Differentiating your Products or Services – There are two questions that serve as fundamental filters through which to run your product’s or service’s points-of-difference benefits: Are they desirable to customers, and can you deliver them? When the answer to both is yes, a point of difference can become a strong, favorable, unique brand association. Read Harvard Business Review September 2002 for details.
- Business Planning News –
Someone once said, “80% of success is showing up.” If you want to see the results this year, then plan and implement now, before the year flies by again….
- Stone Knowledge News –
- Something to Think About…. –
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