{"id":23149,"date":"2021-03-05T09:29:00","date_gmt":"2021-03-05T17:29:00","guid":{"rendered":"https:\/\/ctasc.com\/?p=23149"},"modified":"2021-03-05T09:29:00","modified_gmt":"2021-03-05T17:29:00","slug":"multifamily-housing-stumbles","status":"publish","type":"post","link":"https:\/\/ctasc.com\/multifamily-housing-stumbles\/","title":{"rendered":"Multifamily Housing Stumbles"},"content":{"rendered":"

Multifamily Housing Stumbles<\/h3>\n

Thursday, March 4, 2021 from Floor Covering Weekly<\/p>\n

By Sharyn Bernard<\/a><\/div>\n
\n
<\/div>\n
Multifamily Housing Stumbles
\n<\/strong>Construction slows in 2021, rebound in 2022
\n<\/em>
\nWhile construction didn\u2019t seem to miss a beat during the pandemic \u2013 and the housing market stayed robust \u2013 the multifamily housing market did not fare well in 2020 and is expected to be soft in 2021. However, experts see the market rebounding going into next year.<\/p>\n

The National Association of Home Builders reported that regulatory and supply-side challenges have depressed the market, but they expect it to bounce back.<\/p>\n

\u201cThough the multifamily sector is performing much better than non-residential construction, developers are facing stiff headwinds in 2021,\u201d said Robert Dietz, NAHB chief economist. \u201cShortages and delays in obtaining building materials, rising lumber and OSB prices, labor shortages and a more ominous regulatory climate will aggravate affordability woes and delay delivery times.\u201d<\/p>\n

The NAHB reports that multifamily starts are expected to fall 11 percent this year to 349,000 units from a projected total of 392,000 in 2020, however multifamily production is expected to post modest gains in 2022, up 5 percent to 365,000 units.<\/p><\/div>\n

<\/div>\n
Scott Gibson, senior director of sales operations for Mohawk Industries, said the company has seen an uptick for the first time in eight months. \u201cThe eviction moratorium has been extended, so we don\u2019t see a lot of movement. But we have seen an increase in orders and shipments, especially for people doing turn work.\u201d What\u2019s more, he noted that the new construction segment of the multifamily hasn\u2019t slowed down.<\/p>\n

Tracy Wyrick, vice president of builder and multifamily sales for Engineered Floors agreed. \u201cThe current multifamily market is strained due to COVID-19 related eviction moratoriums. This is causing a delay in relay business. The second half of the year should see an increase in demand due to a surge in relay business as these moratoriums are eased.\u201d<\/p>\n

Suppliers expect the market to bounce back as the people move more \u2013 particularly in places where there is a lot of turn, like in colleges. \u201cWe missed the turn season with COVID with colleges. That segment of the business will be interesting,\u201d Gibson said, adding that May, June and July are traditionally strong for that market. \u201cWe are watching that closely. All indicators are that it will be better than last year but not as robust as in past.\u201d<\/p>\n

In products, suppliers note that carpet is still strong in multifamily. \u201cWe continue to see carpet primarily being used in bedrooms and upstairs living spaces due to softness, comfort under foot, and value,\u201d Wyrick said.<\/p>\n

Of course, LVT is one of the strongest sellers for this segment. \u201cIt gives you a wood look, it\u2019s quieter underfoot and easy to install,\u201d Gibson said. However, he noted that Mohawk is adding laminate to its multifamily category. \u201cWe will be able to provide looks [like wood] but in a product that is scratchproof, dentproof, waterproof and quieter, especially at upper-level floors.\u201d He said the company is working to expand its RevWood line in multifamily, much like it expanded its SmartStrand carpet line. \u201cWe experienced the same thing a few years ago; they realized they could get more turns. You cleaned it and the carpet looked fresh so we were able to show the value \u2013 if you pay more upfront you get two or three more turns. We\u2019re going to try the same campaign with RevWood.\u201d<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The NAHB reports that multifamily starts are expected to fall 11 percent this year to 349,000 units from a projected total of 392,000 in 2020, however multifamily production is expected to post modest gains in 2022, up 5 percent to 365,000 units.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"xn-wppe-expiration":[],"xn-wppe-expiration-action":[],"xn-wppe-expiration-prefix":[],"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[25,58,24],"tags":[],"yoast_head":"\nMultifamily Housing Stumbles - CTaSC.com<\/title>\n<link rel=\"canonical\" href=\"https:\/\/ctasc.com\/multifamily-housing-stumbles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multifamily Housing Stumbles - CTaSC.com\" \/>\n<meta property=\"og:description\" content=\"The NAHB reports that multifamily starts are expected to fall 11 percent this year to 349,000 units from a projected total of 392,000 in 2020, however multifamily production is expected to post modest gains in 2022, up 5 percent to 365,000 units.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ctasc.com\/multifamily-housing-stumbles\/\" \/>\n<meta property=\"og:site_name\" content=\"CTaSC.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CeramicTileStoneConsult\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-05T17:29:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.floorcoveringweekly.com\/Uploads\/Public\/Multi-Housing_iStock-173751951.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ctasc.com\/#website\",\"url\":\"https:\/\/ctasc.com\/\",\"name\":\"CTaSC.com\",\"description\":\"Consulting Services For The Ceramic Tile And Stone Industry\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ctasc.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ctasc.com\/multifamily-housing-stumbles\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.floorcoveringweekly.com\/Uploads\/Public\/Multi-Housing_iStock-173751951.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ctasc.com\/multifamily-housing-stumbles\/#webpage\",\"url\":\"https:\/\/ctasc.com\/multifamily-housing-stumbles\/\",\"name\":\"Multifamily Housing Stumbles - CTaSC.com\",\"isPartOf\":{\"@id\":\"https:\/\/ctasc.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ctasc.com\/multifamily-housing-stumbles\/#primaryimage\"},\"datePublished\":\"2021-03-05T17:29:00+00:00\",\"dateModified\":\"2021-03-05T17:29:00+00:00\",\"author\":{\"@id\":\"https:\/\/ctasc.com\/#\/schema\/person\/aa07d76c4955fe4b86f105b7f5fbc622\"},\"breadcrumb\":{\"@id\":\"https:\/\/ctasc.com\/multifamily-housing-stumbles\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ctasc.com\/multifamily-housing-stumbles\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ctasc.com\/multifamily-housing-stumbles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ctasc.com\/\",\"url\":\"https:\/\/ctasc.com\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ctasc.com\/multifamily-housing-stumbles\/\",\"url\":\"https:\/\/ctasc.com\/multifamily-housing-stumbles\/\",\"name\":\"Multifamily Housing Stumbles\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ctasc.com\/#\/schema\/person\/aa07d76c4955fe4b86f105b7f5fbc622\",\"name\":\"Donato Pompo\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ctasc.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b25c5730c89e0c73f75709d8f1254337?s=96&d=mm&r=g\",\"caption\":\"Donato Pompo\"},\"description\":\"Donato Pompo, CTC CMR CSI CDT MBA, is the leading tile and stone forensic expert and consultant in North America, and he is a National Tile Contractors Association Recognized Consultant. 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